George at ASDA has become the first supermarket to release a range of school wear for children with specific or sensory-sensitive needs.

The new clothing range called ‘Easy On Easy Wear’ is designed to help children who may find traditional school uniform overwhelming or difficult due to needs such as autism. ASDA have said that they have done extensive research with customers and charities to make the clothing range as suitable as possible for a wide range of children.

During their research it was found that 9 in 10 parents of children with specific needs said that they get ‘upset or distressed’ when trying to either dress their children or watch them do so themselves. The research also found that because most school uniform is designed for neuro-typical children, there are design elements such as hard to do up buttons, tight necklines and non-elasticated cuffs that make things extremely difficult for some children, especially those with autism.

The new range has been made to look the same as other items that children would wear at school but to have design features that make getting dressed in the morning as stress free and calm for parents and children as possible. The items have buttons with easy close fastenings, softer thread on seams, elasticated waist bands and care information printed directly on the items rather than on a label.

Fantastic! This will make such a difference to so many children’s lives.